Mark Pannes

Managing Partner

Mark is a 30 year sports and media industry veteran who has managed sports, media, entertainment, and licensing businesses in North America, the UK, Europe, and Canada.

He has served as CMO of the New York Knicks (NBA), CEO for AS Roma (Serie A), CEO for the Vancouver Whitecaps (MLS), and founding director of the global sports practice at HSBC Private Bank, based in London.

An IMM principal and its managing partner, he currently also serves as a teaching fellow and advisory board chair for the Center for Sports Communication & Media at the University of Texas at Austin, where he is based.

Mark is a graduate of the University of Texas at Austin and Fordham School of Law.

Mac Ruth

HEAD OF PRODUCTION

Mac, a three-time Academy Award nominee for sound mixing, is an IMM principal and the company’s head of production, overseeing all content curation and delivery.

His renowned production experience spans over 100 film, television, and streaming/video-on-demand productions.

Mac is a graduate of the University of Texas at Austin, Moody College of Communication’s Radio, Television & Film program.

Michael Broughton

Partner, OTT Sports

For over two decades Michael has worked across the top levels of sports, media, and technology. In addition to his role as an OTT Sports principal and co-host, he is also a partner at Acceleration Equity, based in London.

He has served as a senior executive at FIFA headquarters in Zurich, responsible for its strategic relationships and investment strategy with big data and tech companies globally, while also supporting its emerging Gaming and eSports group.

Previously he served as founding MD at Sports Investment Partners, Europe’s first sports industry-focused investment vehicle, and at Nolan Partners working with Fortune 500 company Chairmen and Chief Executives.

Michael holds an MBA from the University of Liverpool and BSc in History and Political Science from Tufts University.

Maclane Paddock

COORDINATING PRODUCER

Maclane manages all production streams for Inner Market Media’s full slate of content platforms.

In addition to being an IMM principal and its coordinating producer, she also currently works with Austin-based Kill Claudio Productions focusing on film and television project development.

Maclane is a graduate from the University of Texas at Austin Moody College’s Radio, Television & Film program.